Google’s have great technology for analyzing any clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser’s clicks or impressions, or lead to any publisher’s earnings. To distinguish between clicks and impressions generated through normal use by visitors and clicks generated by unethical users and automated robots, Google have a system using sophisticated filters, which could be filtering out most invalid clicks and impressions. Adword advertisers are not charged for the clicks and impressions that already filtered out because of invalid click activities. Google is very strict for handling any method used to artificially generate any clicks or any page impressions and always monitoring the activities using human analysis and engineering systems. Google have a team which dedicated for detecting any invalid activities using many specialized tools and a wide various techniques, based on extensive experience tracking and monitoring user behavior and analyzing scenarios for addition to the automated system.
They know about many publisher concerns regarding to invalid clicks activities which can be generated by another user at the ads. The best way to ensure that publisher or user not create invalid clicks is by reviewing and remaining in compliance with their TOS and program policies
Publishers may review their site’s traffic logs for suspicious activity and notify Google support team with any findings. With those information, any publishers can help Google Adsense Support team in resolving any issues, although as already outlined in their TOS, Google will use its sole discretion when determining instances of invalid clicks.
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